Track Record
Fourteen years of it, with the numbers attached
I spent fourteen years doing this inside companies before I did it for local businesses. FMCG, over-the-counter healthcare, home appliances, IT distribution. Ten brands at once at one point, with the profit and loss to answer for.
That part comes first, because it is where the method comes from. The brands are not named; the employers are, and all of it is on myLinkedIn. The local client work is further down the page, underThe Work Itself.
Win Healthcare / Umesh Modi Group · Digital Marketing Manager, E-commerce & Growth · 2026
Ten brands, brought in-house
Ten brands, all of it running through outside agencies. I took paid media, SEO, content, marketplace operations and analytics in-house, then rebuilt the campaign structures from the ground up: audience signals, creative, bidding logic. Return on ad spend across the whole portfolio doubled. The agency retainers stopped.
- return on ad spend
- 2×
- return on ad spend
- brands run at once
- 10
- brands run at once
- portfolio revenue
- +5%
- portfolio revenue
Emami Ltd · Manager, Digital Marketing · 2022–2024
Cost per transaction cut by four fifths
The spend was steady and the conversions were not. I rebuilt audience segmentation, bidding and creative testing, then put a proper funnel over the top of it, from prospecting through retargeting to retention. Cost per transaction fell 81 per cent and transactions rose 74 per cent, both inside sixty days. I also rebuilt two of the group's D2C sites around a faster, simpler buying journey.
- cost per transaction
- −81%
- cost per transaction
- transactions
- +74%
- transactions
- to get there
- 60 days
- to get there
Tech First Gulf, Dubai · Sr. Manager, Digital Marketing · 2024–2025
A B2B platform across thirteen countries
Resellers and system integrators across the Middle East were still ordering by phone and email. I led the design and launch of a B2B commerce platform covering thirteen countries, then fixed the things that actually slow a buyer down: pricing and stock sync, checkout, order routing. Time to order halved, and fifteen per cent of dormant partners started buying again.
- countries live
- 13
- countries live
- time to order
- −50%
- time to order
- dormant partners back
- 15%
- dormant partners back
Before That
Same discipline, further back.
Baidyanath Ayurvedic
Manager, Digital Marketing · 2021–2022
Owned the omnichannel commerce P&L, grew D2C and marketplace revenue, and wrote the e-commerce SOPs the team ran on.
KAFF Appliances
Digital Marketing Manager · 2018–2021
Ran sales across six marketplaces and D2C, with live KPI dashboards and price-band rules that protected margin.
Singer India
Assistant Manager, Digital Marketing · 2014–2018
Launched the brand stores on Amazon and Flipkart, and connected the D2C site to CRM and automation.
Independent consulting · Aug 2025 – present
Then I Went Out On My Own
Consulting on my own since August 2025, for owners and small businesses rather than brands.
Which channels to be on, what to spend, how to go to market. Google and Meta campaigns set up properly, with GA4 and conversion tracking that actually reports something. The foundations most small businesses skip: site structure, SEO basics, a content calendar, email automation.
A lot of it is audits and ninety-day plans. Telling someone what to fix first, in the order that matters.
The five below are current and recent clients. They are not named, because they did not ask to be part of anyone’s marketing. Everything else is exactly as it happened, and every number came out of their own accounts.
The Work Itself
Clinics, a workshop and a fashion label, all within Delhi NCR. Four of the five started with nothing online at all.
Dental clinic
Paschim Vihar, West Delhi
Ongoing. Enquiries have held since launch.
The clinic nobody could find
People in Paschim Vihar were already looking for a dentist. That demand was there every day. The clinic simply was not part of it. No website, no Google listing, no social accounts. If you had not walked past the door, you had no way of knowing the place existed.
We started with the Google listing, because in a residential area that is what people actually use. The map, the photographs, the opening hours, the button that dials the clinic. Then the website, so there was somewhere to send anyone who wanted to read a little more before picking up the phone. Then tracking across both, so the clinic can see where an enquiry came from instead of guessing.
All of it was built to carry more weight later. Another chair, another location, a longer treatment list. None of that will mean starting again.
Enquiries and walk-ins have gone up and stayed up. I have not put a percentage against that, because there was nothing to measure it from. Zero is not a baseline. What I can tell you is that the phone now rings because of Google, and before this it never did.
Car detailing centre
West Delhi
Three months. Both numbers still holding.
Ninety days of posts that all said one thing
The owner wanted two things: to be found when someone nearby searched, and for the Instagram account to look like a business instead of a hobby.
I wrote out thirty, sixty and ninety days of content before a single post went up. Every post did one of two jobs. Show the standard of the work, or be straight about what it costs. Detailing is bought on trust, and price is the thing people are quietly worried about, so the calendar answered both instead of posting whatever was on the phone that week.
Over the three months, engagement on the account rose 14.85 per cent. Enquiries through Instagram and the Google listing rose by very nearly the same amount, which is the part that matters. Attention that does not turn into someone asking a question is just a number going up.
- +14.85%
- social engagement
- ~15%
- more enquiries from social and Google
- 3 months
- from first post to those numbers
Physiotherapy centre
Greater Noida
Built in two months. Ranking locally within three.
After an agency took the money and built nothing
They had paid an agency for months and had nothing to show for it. No site, no accounts in their own name, no work anyone could point to. That is a worse starting position than having nothing at all, because by then the owner has learned not to believe anybody selling this.
So I kept it plain. Two months to build the foundation, at a cost they could look at before agreeing to it, and put together the way I put all of these together, so that it can grow later without being torn down and started again.
Within three months of going live they were coming up for “physiotherapist near me”, and for the sector searches that actually bring someone through the door in that part of the city: physiotherapist in Beta 1, physiotherapist in Gamma 1.
- 2 months
- to build the foundation
- 3 months
- to rank locally
- Beta 1 · Gamma 1
- sectors ranked in, plus “near me”
Physiotherapy centre
Delhi
Ongoing.
One Google listing, nothing behind it
A single Google listing was doing all the work. Nowhere to send anyone who wanted to read more, no social presence, and no way of telling which enquiries had come from where.
We built the website, opened the social handles, and put a system behind them for handling enquiries as they arrive. Priced so that running it every month is not a decision the owner has to keep making.
Patient enquiries have grown around 20 per cent month on month since.
- +20%
- patient enquiries, month on month
Fashion label
Delhi
Ongoing.
An audience, and no front door
A designer with a real following on social and nothing else. Someone would hear about the label, go and search for it, and find nothing that belonged to the brand.
We built the site and the structure around it, then worked on both halves of search: ranking in the results, and being the thing that gets quoted when an assistant answers instead of listing links. Those are not the same job. One needs pages and links. The other needs a plain answer sitting where a machine can lift it.
Fifteen keywords ranking inside three months.
- 15
- keywords ranking
- 3 months
- to get there
Qualifications
- MBA / PGDBM, Marketing & IT
- BBA, Business Administration
Certifications
- Google Ads Certified
- Google Analytics Certified
- Amazon Ads Retail Certified
- HubSpot Inbound Marketing
Most local businesses do not have a marketing problem. They have a findability problem. The customer is already searching. They just land on somebody else.
Sawan Biswas, New Delhi
What You’re Probably Wondering
Why are your clients not named?
Because they did not hire me to become part of my marketing. Every case study gives the sector, the area, what was broken, what I did and the actual numbers. The only thing withheld is the name, and I will introduce you to a client directly if you are seriously considering working together.
Can you show me the accounts behind these numbers?
In a conversation, yes, with the client’s permission. Every figure on this page came out of a Google Ads, Analytics or Business Profile account, not an estimate. That is also why one case study here has no percentage attached to it at all.
Why does one of the case studies have no numbers?
The dental clinic started with nothing online, so there was no baseline to measure against. Enquiries went up and have stayed up, but I cannot put a percentage on a change from zero and I am not going to invent one. The other four have figures because those clients had something to compare against.
Your big numbers are from national brands. Does that help a business like mine?
The method transfers; the budget does not. Running ten brands taught me how to find where customers already are, show up there, measure it, and cut what is not working fast. That discipline is the same for a physiotherapy centre with a small monthly budget, and most local competitors do not have it.